- Klaviyo operational
- n8n operational
- Claude operational
- BigQuery operational
- Meta / Google Ads operational
uptime 99.9% — last incident: none on record
- 01Diagnose in the data, not the deck.
Every engagement starts in the warehouse. The strategy writes itself once the numbers stop lying.
- 02Automate the repeatable, keep humans on judgment.
AI drafts, scores, and routes. People decide. The rejection rate is a feature.
- 03One source of truth.
If it isn't measured in the warehouse, it didn't happen. Definitions get agreed once, encoded once.
- 04Ship weekly.
Momentum beats polish. Small tested changes compound faster than big launches.
The person at the desk
I'm Jordan — a growth marketer who got tired of watching good strategy die in messy execution, so I learned to build the systems myself. Ten years across DTC, SaaS, and professional services; the last three teaching AI to do the repetitive parts properly while humans keep the judgment calls.
The work above isn't a highlight reel of campaigns — it's a set of machines that kept working after I handed them over. That's the standard: if it needs me forever, I built it wrong.
// the orange notebook is where ideas start. the pipelines are where they stop needing me.